Statewide Tourism Plan – 开2.0/ DRIVE Outdoor
Why do we need a Statewide Tourism Plan?
Even though the Statewide Tourism Plan/ 开2.0 content was 研究ed and completed prior to the COVID-19 crisis, now more than ever it is imperative that we have a plan that identifies trends impacting our world. If we are going to compete and win, we need a strategic plan that will put 维吉尼亚州 ahead of our competition by focusing on creative tourism development. The DRIVE programs position 维吉尼亚州 communities to grow in directions that should provide greater economic opportunities.
Travelers spend $79 million per day in 维吉尼亚州 (2019). This isn’t a given or dedicated source of funds. We must fight and win travelers for these funds. That’s almost $3.3 million spent every hour in 维吉尼亚州 by travelers.
When we increase tourism development, we increase the visitor experience, economic impact to communities and 市场营销 competitiveness.